Agile/Scrum blog

Onderwerp: Agile Marketing

The pitfalls of Scrum as Agile Marketing approach

Rosanne Bal Door: Rosanne Bal,  26-03-2017
Onderwerp: Agile Marketing  

Scrum and marketing can be very strong allies. Especially for plannable work, Scrum can help you to work more effectively, create focus and learn more often. In the end, these aspects lead to more successful marketing campaigns, maximized value and continuous surprises for your customers. This promise makes Scrum a good framework to start your Agile journey with.

Multidisciplinary team players are the new Superheroes

Annika Wetzko Door: Annika Wetzko,  24-02-2017
Onderwerp: Agile Marketing  

Since my previous article within this series [1], I am thinking through the Why Agile in Marketing even more. In my other article series Millennial Organisational Concepts I write about new concepts for organisations and for this article I see a blend coming along - there is no future for the software developer or marketeer anymore.

A quick view on the book Agile Marketing, by Adrie Dolman

Rosanne Bal Door: Rosanne Bal,  09-02-2017
Onderwerp: Agile Marketing  

I just read this Dutch book about Agile marketing. In his book, Adrie Dolman describes his view on Agile in a marketing context. It gave me some nice inspiration, but I have a different standpoint on a few topics as well. Let me explain why.

Agile Marketing - Why considering the adaption of IT management frameworks?

Annika Wetzko Door: Annika Wetzko,  09-12-2016
Onderwerp: Agile Marketing  IT framework  

- Within the series of articles I am going to help you understand the Agile Mindset and start your Agile journey. -

Why considering the adaption of IT management frameworks can boost your way of working.


Are you a marketeer or a software developer? If your are doubting, then you probably are on the right track already. Because, I state that one cannot and should not distinquish between the two of them anymore.

Since some years now, as an Agile Coach and Change Consultant, I gain insights in diverse startups and smaller companies as well as in startup and innovation movements of the corporate world - new technologie as well as new approaches being developed out of it.
In my work, I am delighted to be able to experiment with different approaches like concepts of marketing and IT software develepment and many more.

One of the movements which attracted my attention is the melting of Marketing and IT development.
Interesting, isn't it?!