Before investing large sums and amounts of time into new ideas, it is beneficial to prove first
that there is indeed a demand for them in the market. Experimentation is a way to validate
the likelihood of success of a new product or service resulting from new ideas. Investors are
scarce and demand a reduced risk of failure of their investments. This holds true for large
companies, as well as for small startups.
This paper introduces a practical extension of the original Lean Startup Model, by
distinguishing 4 sequential phases in experiments. Furthermore, it adds an enrichment
to the original model. For example, by overlaying specific methods, and by adding
implementation practices. These additions to the original Lean Startup model provide
practical handles for direct implementation, with the aim to prevent bad (or overly
expensive) investments. The goal of this paper is to unleash the full power of the Lean
Startup method, by translating the original model to concrete and practical steps.
Using the steps and practices of the model introduced in this paper, helps you to reduce the
risk of failure directly. It serves as a practical toolbox that suggests tools for the different
phases of experiments and connects it to other relevant and already proven methods and techniques.

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